Free Advertising Using Free Offers And Get A Great ROI
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When should you charge for your services?
Frankly… ALWAYS (almost)
You are in business to make money. Tons of people write tons of articles about ROI (Return on Investment). But that doesn’t necessarily mean that you have to get Cash for every transaction, service or bit of advice you give.
On the contrary, you can often times get a very favorable ROI by performing a service or offering a product Free of Charge. The return usually comes later in the form of referrals, free advertising and return customers.
A couple of examples that I can cite are
Offering Free Services in the form of a prize as part of a community effort. By participating in the community in this manner, you can expose all your services (products) to more people that could have a need for what you offer and may lead to more sales. You also get Free Advertising in the form of promotional efforts as part of the overall project.
Offer Something for Free as a lead-in to your main product. This can be an advertisement in itself. Once a potential client has shown an interest in what you offer, they could be enticed to dig further into your product line or may need other services you offer in the future.
Offer Free Advice to existing customers by answering questions they may have. Not really as part of the customer service for something you have already performed, that should be automatic. I’m talking about fairly routine questions that they may have problems with that may not be related directly to the purchase, but something you can answer relatively easily without researching the answer.
So, are these ways of getting paid for your services or products? Indirectly, YES. If you can build your exposure, credibility and ensure return customers without paying directly for advertising the Return on Investment can be well worth the effort.
Can you think of any other ways to get “paid” indirectly for your service? Do you think this is a good way to increase business prospects?
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