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Pop-ups, Pop-unders, Glaring Blinking Ads, Blaring Sounds… SPAM
Personally, if I visit a Website or a Blog more than likely I am looking for information or a particular product that I think should be contained within the site. That is all I want.
I don’t want a bunch of junk popping in my eyes and hurting my ears. It serves no purpose but to distract me from my original intent.
If I visit a site, I want it to be inviting, give me what I want and be quiet about it. If I like what I find, I’ll probably be back for more of the same content. If something pops up unexpectedly, even something as unobtrusive as a Newsletter Subscription, you will not only lose me as a Subscriber to your Newsletter, you will definitely lose me as a potential customer. I’ll just click away, never to return.
It is beyond me why some “business people” persist in the assumption that if you put something in front of a consumer, they might buy into it. I have found through personal experience, that the opposite is true. Especially in this day and age of consumer skepticism. They think that everything you do is to make them opt-in on your ads.
Are they right?
Don’t Be a SPAMMER of Your Own Site. Let your readers and customers enjoy their experience on your site. They are more likely to return if they can find what they are looking for without a lot of Junk Thrown in Their Face.
2 Comments
Oh, thank you. I so hate those bouncing, moving cartoons, websites with music, all of that. It is SO good to hear someone else say so, too! Because, I agree–I want things to be simple, especially when I’m looking to buy something, or am looking for something specific. Too many distractions just make me want to go somewhere ELSE.
Hey Deb,
I know the feeling. Hence the post. Unfortunately, not everyone seems to feel it is an intrusion on a customer or readers senses. Oh, well, if some just took the hint…